Individual skill
advocacy-programs
Use when designing and scaling reference, story, advisory, or community programs.
plugins/customer-marketing/skills/advocacy-programs/SKILL.md
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# Customer Advocacy Programs Skill
## When to Use
- Building a new references or case study engine.
- Standing up advisory boards, councils, or community spotlights.
- Refreshing incentives, logistics, or measurement for existing advocacy motions.
## Framework
1. **Candidate Pool** – identify accounts by health, persona, usage, sentiment, ARR.
2. **Value Exchange** – clarify why customers would participate (access, insights, promotion, perks).
3. **Program Design** – define format (case study, event, video, advisory board) with cadence and deliverables.
4. **Logistics** – NDAs, approvals, briefing docs, gifting, scheduling, speaker prep.
5. **Measurement** – track influence on pipeline, product feedback volume, PR reach, community growth.
