Individual skill
field-playbooks
Use when operationalizing regional/field events with consistent playbooks and follow-up motions.
plugins/event-marketing/skills/field-playbooks/SKILL.md
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# Field Playbooks Skill
## When to Use
- Empowering regional teams to run repeatable executive dinners, workshops, and roadshows.
- Coordinating co-marketed partner events with shared responsibilities.
- Standardizing follow-up motions and reporting across territories.
## Framework
1. **Persona & Account Targeting** – templates for TAM pulls, ABM lists, partner account splits.
2. **Invite Journeys** – SDR scripts, marketing automation paths, reminder cadence.
3. **Experience Templates** – agendas, discussion guides, demo flows, partner presentations.
4. **Onsite Toolkit** – staffing plan, check-in scripts, gifting matrix, signage guidelines.
5. **Follow-up Motions** – touch cadences for attendees/no-shows, partner summaries, pipeline logging.