Individual skill
editorial-ops
Use when planning multi-channel editorial calendars, enforcing publishing cadences, and coordinating distribution workflows across GTM teams.
plugins/content-marketing/skills/editorial-ops/SKILL.md
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# Editorial Operations Skill
## When to Use
- Building or refreshing quarterly editorial roadmaps tied to GTM objectives.
- Translating thought-leadership pillars into weekly blog, newsletter, and social programming.
- Auditing production capacity, approvals, and distribution SLAs to eliminate bottlenecks.
## Framework
1. **North Star & Themes** – lock the executive thesis and supporting pillars (see GTM Agents Marketing Director guidance @puerto/README.md#183-212).
2. **Cadence Grid** – map channels (blog, podcast, webinar, newsletter, LinkedIn) vs. frequency, owner, and CTA.
3. **Production Swimlanes** – ideation → outline → draft → edit → design → approvals → launch.
4. **Distribution Tree** – primary asset → derivative snippets → paid boosts → lifecycle inserts.
5. **Measurement Layer** – define KPI guardrails (reach, engagement, SQL influence, pipeline velocity) before content leaves drafting.
