Individual skill
lifecycle-mapping
Use when designing automation programs aligned to lifecycle stages, SLAs, and GTM objectives.
plugins/marketing-automation/skills/lifecycle-mapping/SKILL.md
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# Lifecycle Mapping Frameworks Skill
## When to Use
- Blueprinting onboarding, expansion, renewal, or churn-prevention journeys.
- Aligning automation programs with account stages, ICP tiers, or health scores.
- Auditing existing programs for gaps or over-saturation.
## Framework
1. **Stage Definition** – awareness, activation, adoption, expansion, advocacy (customize per business).
2. **Signal Library** – activation events, product usage milestones, score thresholds, purchase behaviors.
3. **Touch Architecture** – how many touches per stage, channel mix, personal vs automated.
4. **SLA Matrix** – entry/exit criteria, owner, response time, success metrics.
5. **Experiment Layer** – embed test slots to iterate hooks, cadences, or offers per stage.
