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creative-brief-framework

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Use to structure concise creative briefs with goals, audience, and guardrails.

plugins/design-creative/skills/creative-brief-framework/SKILL.md

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# Creative Brief Framework Skill

## When to Use
- Kicking off new campaigns, product launches, or brand refresh projects.
- Aligning marketing, product, and creative teams on objectives and deliverables.
- Onboarding agencies or freelancers with standardized briefs.

## Framework
1. **Objective & Success Metrics** – clarify business goal, KPIs, and constraints.
2. **Audience & Insights** – detail personas, pain points, and proof points.
3. **Message & Tone** – outline pillars, RTBs, must-say/avoid guidance.
4. **Deliverables & Channels** – list required assets, specs, and priority order.
5. **Logistics** – include timeline, approvals, budget, references, and point people.