Individual skill

retention-ltv-playbook

0upvotes

Lifecycle frameworks for driving repeat purchase, loyalty, and subscription value.

plugins/e-commerce/skills/retention-ltv-playbook/SKILL.md

Read pinned source

Source commit 78e0419f4440bcb43bc80127e174ecf5adef1753

What was checked

Matches the observed repository HEAD: Yes
Scanner rules are current: Yes
Repository scan complete: No
Skill scan complete: Yes
Observed behavior: Instructions only
Last checked: Nov 10, 2026

These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.

Install this skill

Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.

An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.

Repository context

Repository stars (not skill ratings): 438
Repository last updated: Apr 3, 2026
License: Apache-2.0

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

engineering Derived category

Files and excerpt

File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.

Browse files

SKILL.mdcore · 1,306 bytes

Read excerpt


# Retention & LTV Playbook Skill

## When to Use
- Designing lifecycle journeys (onboarding, loyalty, win-back, VIP).
- Benchmarking repeat purchase and churn signals by cohort.
- Equipping lifecycle teams with proven offers, creative angles, and cadences.

## Framework
1. **Lifecycle Matrix** – cohort segmentation (new, active, lapsing, churned, VIP, subscription) with KPIs.
2. **Offer Library** – incentives mapped to cohort + margin guardrails.
3. **Channel Cadence** – recommended mixes (email, SMS, push, communities, direct mail).
4. **Measurement Stack** – dashboards for repeat rate, LTV, churn, loyalty engagement, coupon reliance.
5. **Testing Roadmap** – prioritized experiments per lifecycle cohort.