Individual skill
co-marketing-governance
Governance playbook for joint marketing programs, MDF, and performance reviews.
plugins/partnership-development/skills/co-marketing-governance/SKILL.md
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# Co-Marketing Governance Skill
## When to Use
- Planning joint campaigns, launches, or events with partners.
- Managing MDF budgets, approvals, and performance tracking.
- Preparing partner QBRs or exec updates focused on demand-generation impact.
## Framework
1. **Program Intake** – business case, audience, KPIs, required assets, legal/compliance checks.
2. **Approval Workflow** – decision matrix for marketing, partner, and finance stakeholders.
3. **Execution Cadence** – sprint plan, shared tracking sheets, and content governance.
4. **Measurement & Attribution** – agreed metrics (MQLs, pipeline, revenue, influence) + reporting cadence.
5. **Closeout & Learnings** – retro template, MDF reconciliation, and next-play recommendations.
