Individual skill
brand-voice-glossary
Tone, diction, and phrasebook system for consistent writing + localization.
plugins/brand-strategy/skills/brand-voice-glossary/SKILL.md
Source commit 78e0419f4440bcb43bc80127e174ecf5adef1753
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- Nov 10, 2026
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SKILL.mdcore · 1,313 bytesassets/voice_matrix.mddoc · 1,093 bytes
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# Brand Voice Glossary Skill
## When to Use
- Launching or updating tone-of-voice guidance.
- Training agencies, freelancers, or new hires on copy standards.
- Localizing content while staying on-brand.
## Framework
1. **Voice Attributes** – list do/don't traits with examples (e.g., Bold not boastful).
2. **Vocabulary Pillars** – preferred nouns, verbs, phrases, banned words.
3. **Grammar & Formatting** – casing, punctuation, bullet styles, inclusive language rules.
4. **Persona Variations** – how tone flexes for exec, developer, partner, or consumer audiences.
5. **Localization Notes** – translation guardrails, cultural considerations, fallback phrases.
