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cold-email-personalization

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Writes personalized cold emails by researching prospects, crafting attention-grabbing openers, and scoring drafts against a quality rubric. Use when the user asks to write cold emails, outreach emails, sales prospecting messages, outbound email campaigns, or B2B email sequences.

plugins/copywriting/skills/cold-email-personalization/SKILL.md

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Repository last updated
Apr 3, 2026
License
Apache-2.0

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# Cold Email Personalization

## When to Use
- Writing cold outreach, sales prospecting, or outbound B2B emails
- Personalizing email openers from prospect research signals
- Building multi-touch follow-up sequences
- Reviewing or scoring email drafts before sending

## Workflow
1. **Map the ICP** — Complete [ICP & Objection Mapping](assets/icp-objection-mapping.md). Gate: persona, top 3 objections, and desired next step are defined.
2. **Research signals** — Follow the [Research Playbook](assets/research-playbook.md) to find custom signals from the last 90 days. Gate: at least 2 verified signals per prospect.
3. **Choose campaign path** — Pick Custom Signal, Creative Idea, Whole Offer, or Fallback from [Campaign Types](assets/campaign-types.md).
4. **Draft the email** — Apply [Email Structure](assets/email-structure.md) rules: plain text, 60-120 words, one CTA. Use [Variable Schema](assets/variable-schema.md) for merge fields.
5. **QA and score** — Run the [QA Checklist](assets/qa-checklist.md), then score with the [Scoring Rubric](assets/scoring-rubric.md). Gate: score >= 80 and 3:1 recipient-to-sender ratio.
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