Individual skill
voice-guidelines
Use when enforcing brand tone, style, and localization rules across copy.
plugins/copywriting/skills/voice-guidelines/SKILL.md
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- Last checked
- Nov 10, 2026
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- Apr 3, 2026
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- Apache-2.0
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- marketing Derived category
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# Voice & Style Guidelines Skill
## When to Use
- Reviewing copy for tone consistency.
- Localizing copy for new regions or verticals.
- Training new writers or agencies on brand standards.
## Framework
1. **Voice Pillars** – e.g., confident, empathetic, pragmatic (with examples).
2. **Tone Ladder** – how tone shifts by channel, funnel stage, or audience.
3. **Style Rules** – grammar, punctuation, casing, formatting, banned phrases.
4. **Accessibility** – reading level, inclusive language, jargon policy.
5. **Localization Notes** – regional terminology, regulatory statements, measurement units.
