Individual skill
conversion-diagnostic-kit
Structured approach for investigating funnel issues across e-commerce experiences.
plugins/e-commerce/skills/conversion-diagnostic-kit/SKILL.md
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# Conversion Diagnostic Kit Skill
## When to Use
- Sudden drops in conversion, AOV, or checkout completion.
- Preparing experiment backlogs tied to funnel pain points.
- Aligning engineering, UX, and marketing on remediation priorities.
## Framework
1. **Signal Stack** – analytics, heatmaps, session replay, VOC, performance metrics.
2. **Segmentation Grid** – device, channel, geography, campaign, customer type.
3. **Issue Taxonomy** – UX friction, merchandising mismatch, technical/performance, policy/payment.
4. **Prioritization Model** – score by impact, confidence, effort, and guardrail risk.
5. **Action Tracker** – link issues to owners, experiments, or engineering tickets.
