Individual skill
storytelling
Use when crafting narratives that connect product value to customer pain through clear setup-conflict-resolution arcs.
plugins/content-marketing/skills/storytelling/SKILL.md
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# Storytelling Skill
## When to Use
- Need cohesive narrative for campaigns, product launches, or decks.
- Translating technical capabilities into relatable customer stories.
- Coaching spokespeople or SDRs on better pitch storytelling.
## Framework
1. **Audience & Conflict** – identify who the hero is (customer persona) and what obstacle they face.
2. **Story Arc (SCAR)** – Situation → Complication → Action → Resolution.
3. **Characterization** – give personas motives, stakes, and quotes.
4. **Sensory Detail** – use vivid language, specific metrics, and concrete examples.
5. **Moral/CTA** – tie resolution back to product value and explicit next step.