Individual skill
enrollment-persona-playbook
Persona + messaging framework for K-12, higher-ed, and workforce enrollment campaigns.
plugins/edtech-growth/skills/enrollment-persona-playbook/SKILL.md
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# Enrollment Persona Playbook Skill
## When to Use
- Planning enrollment marketing campaigns across multiple segments.
- Aligning admissions, marketing, and partner teams on persona insights.
- Prioritizing offers, proof points, and stewardship plans per persona.
## Framework
1. **Persona Canvas** – demographic profile, motivations, barriers, channel preferences.
2. **Journey Stage Mapping** – inquiry, application, admission, enrollment, retention cues.
3. **Messaging Architecture** – value pillars, proof points, offers, objection handling.
4. **Channel Mix Guidance** – recommended channels + creative formats per persona.
5. **Measurement & Signals** – KPIs and health thresholds per stage/persona.
