Individual skill

competitive-intel

Use when researching, documenting, and sharing competitor insights with GTM teams.

plugins/product-marketing/skills/competitive-intel/SKILL.md

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# Competitive Intelligence Ops Skill

## When to Use
- Preparing battlecards, objection handling, or exec briefings.
- Monitoring competitor launches, pricing changes, or campaigns.
- Running win/loss and market intelligence programs.

## Framework
1. **Collect** – pull from sales calls, Gong, analyst notes, communities, social, product updates.
2. **Analyze** – map strengths/weaknesses, feature parity, pricing, GTM motions.
3. **Package** – build battlecards, alerts, teardown docs, highlights for weekly digests.
4. **Enable** – deliver via enablement hubs, Slack alerts, office hours.
5. **Measure** – track adoption, impact on win rates, feedback loops.
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