Individual skill
keyword-strategy
Use when researching, clustering, and prioritizing keywords for SEO roadmaps.
plugins/seo-workflow-orchestration/skills/keyword-strategy/SKILL.md
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# Keyword Strategy Playbook Skill
## When to Use
- Planning quarterly SEO initiatives or briefing writers.
- Auditing existing keyword portfolios for gaps or cannibalization.
- Aligning organic strategy with launches or revenue themes.
## Framework
1. **Search Intent Mapping** – align keywords to persona questions and funnel stages.
2. **Data Sources** – combine Search Console, keyword tools, intent data, and first-party conversion signals.
3. **Clustering & Scoring** – group by topic, assign difficulty/opportunity/demand scores.
4. **Competitive Context** – track SERP features, content freshness, and authority benchmarks.
5. **Action Plan** – tie clusters to asset types, owners, and KPIs.
