Individual skill
personalization-logic
Use when defining dynamic content rules, tokens, and conditional offers inside nurture programs.
plugins/lead-nurture-orchestration/skills/personalization-logic/SKILL.md
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# Nurture Personalization Logic Skill
## When to Use
- Building dynamic content for lifecycle nurtures.
- Mapping personalization tokens (industry, role, behavior) to copy blocks.
- Coordinating personalization across email, in-app, ads, and SDR assists.
## Framework
1. **Segmentation Inputs** – persona, industry, product usage, lifecycle stage, engagement history.
2. **Content Blocks** – hero, proof, CTA, offer modules with variants per segment.
3. **Token Management** – define data sources, fallback values, formatting rules.
4. **Testing Plan** – structure A/B/C tests for personalization depth.
5. **Governance** – approval workflows, localization, compliance, expirations.
