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campaign-architecture

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Use when structuring paid media campaigns/ad sets to balance testing, delivery, and optimization constraints.

plugins/paid-media/skills/campaign-architecture/SKILL.md

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# Campaign Architecture Patterns Skill

## When to Use
- Designing new campaigns across multiple platforms.
- Reorganizing accounts bloated with overlapping audiences or learning-phase resets.
- Planning test cells to isolate variables (audience, creative, bidding).

## Framework
1. **Objective Alignment** – match campaign objective to business KPIs + conversion events.
2. **Hierarchical Testing** – campaign = goal, ad set = audience/bid, ad = creative variant.
3. **Budget Strategy** – CBO vs ABO, pacing guardrails, flighting.
4. **Signal Quality** – ensure each ad set receives enough conversions/week.
5. **Lifecycle Coverage** – separate prospecting, retargeting, and customer expansion streams.
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