Individual skill
startup-positioning
Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test. Produces a complete positioning document, positioning statement, competitive alternatives map, and market category analysis. Use when the user wants to define or refine their market positioning, find their unique position, differentiate from competitors, craft a positioning statement, choose a market category, or figure out "how should we position this product." Triggers for "positioning", "how to position", "market position", "differentiation strategy", "positioning statement", "competitive positioning", "category strategy", "where do we fit in the market", "how are we different", "unique value proposition", or any request to define, sharpen, or rethink positioning. Works standalone — no prior startup-design or startup-competitors session needed, but leverages their output if available.
startup-positioning/SKILL.md
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- ai-agents Repository topic
- claude-code Repository topic
- claude-skills Repository topic
- competitive-analysis Repository topic
- competitive-intelligence Repository topic
- market-research Repository topic
- pricing-analysis Repository topic
- startup Repository topic
- startup-validation Repository topic
- battle-cards Repository topic
- design Derived category
- testing Derived category
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SKILL.mdcore · 18,647 bytesSKILL.mdcore · 18,647 bytesSKILL.mdcore · 18,647 bytesSKILL.mdcore · 18,647 bytesreferences/frameworks.mddoc · 7,946 bytesreferences/honesty-protocol.mddoc · 5,148 bytesreferences/research-principles.mddoc · 3,459 bytesreferences/research-scaling.mddoc · 3,866 bytesreferences/research-synthesis.mddoc · 16,771 bytesreferences/research-wave-1-alternatives.mddoc · 7,216 bytesreferences/research-wave-2-market-frame.mddoc · 8,205 bytesreferences/verification-agent.mddoc · 5,537 bytes
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# Startup Positioning
Market positioning strategy that produces a complete positioning document, Moore + Neumeier positioning statements, competitive alternatives map, and market category analysis. Built on April Dunford's framework, enriched with JTBD discovery and stress-tested with Neumeier's Onliness Test.
## How It Works
```
INTAKE → RESEARCH (2 sequential waves) → POSITIONING SYNTHESIS
```
The process: understand the product and its customers, research competitive alternatives and market context, then build positioning through Dunford's 5+1 components. Typical runtime: 10-15 minutes in Claude Code (parallel agents), 20-30 minutes in Claude.ai (sequential).
### Language
