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copywriting

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国内带货转化营销文案：提炼卖点并产出种草、信息流广告、活动促销、电商详情页或落地页的标题、正文和 CTA。 当用户说“写种草/广告/活动/促销/详情页/落地页文案、提炼卖点、广告语”时使用。 整套小红书笔记用 xhs-note-creator；涨粉互动内容用 social-content；严格套 PAS/AIDA 等框架用 post-formatter。

skills/builtin/copywriting/SKILL.md

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# 营销文案写作

> 为国内营销场景撰写和优化高转化文案：种草、信息流广告、卖点提炼、活动促销、电商详情页、落地页。套经典框架，落国内语境。

## 职责边界

| 场景 | 交给谁 | 为什么 |
|------|--------|--------|
| **卖货/转化导向的营销文案**（种草卖点、信息流广告、活动、详情页、落地页） | **本 SKILL** | 以"促成购买/转化"为目标，讲卖点、讲收益、给 CTA |
| **整套小红书笔记**（多卡片 + caption + hashtags + 去 AI + 校验全流程） | `xhs-note-creator` | 小红书图文/种草的总入口，不是单条文案 |
| 通用社媒内容（多平台原生格式、钩子、标签、互动引导） | `social-content` | 偏内容运营/涨粉互动，不强转化 |
| 严格套 PAS/AIDA/BAB/STAR 框架的结构化帖子（200-250 字、移动端排版） | `post-formatter` | 专做单一框架的规范化帖子 |

一句话分工：**要卖货找 copywriting，要整套小红书笔记找 xhs-note-creator，要涨粉找 social-content，要套固定框架排版找 post-formatter。** 可串联（本 SKILL 出卖点文案 → post-formatter 排成帖子 → social-content 适配多平台）。
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