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skill-positioning-analysis

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差异化定位分析：帮账号/品牌找到差异化定位——扫描赛道、给竞品定位坐标、识别空白机会、 从人群/场景/价值/形式/人设多维找差异点，凝练一句话定位并给落地建议。当用户说"差异化定位" "怎么和竞品区分""我的定位是什么""找差异化""赛道分析""定位分析""怎么突出""同质化怎么办" "找我的独特点"时使用。

skills/builtin/skill-positioning-analysis/SKILL.md

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Nov 9, 2026
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Apache-2.0

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# 差异化定位分析（positioning-analysis）

> 找到"我和别人不一样、且用户需要"的位置。领域方法在 `references/positioning-frameworks.md`，
> 本文件只讲流程。**定义方法与模型，不套具体案例。**

> 竞品拆解见 skill-competitor-analysis（数据/爆款）；人设声音见 skill-voice-builder；
> 本 SKILL 专做**差异化定位的分析与凝练**（competitor-analysis 偏数据，本 SKILL 偏战略定位）。

## 输入

| 字段 | 必填 | 说明 |
|------|------|------|
| 自己账号 | 是 | 赛道、内容、受众、优势（有 Profile 直接读） |
| 竞品/对标 | 推荐 | 3-5 个对标账号及其特点（没有则据赛道常识推演，并说明是推演） |
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