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skill-social-performance-review

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生成月度社媒效果复盘报告，分析小红书、抖音、B站、微博等平台的内容表现，输出下月可执行建议。 当用户说"月度复盘""效果复盘""这个月表现""内容复盘""运营总结""下月建议""月报"时使用。 和 skill-publish-analytics 的区别：analytics 从发布日志做四维归因，本 SKILL 做跨平台组合级月度复盘。

skills/builtin/skill-social-performance-review/SKILL.md

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Nov 9, 2026
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Apache-2.0

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# 月度效果复盘

> 分析上月社媒内容表现，找出有效模式与失败原因，输出客户可读的复盘报告和下月可执行建议。

## 数据层定位

本 SKILL 是归因链的**消费层**，不新建数据底座：

- **粉丝 / 时序数据的权威来源是 `skill-data-tracker` 快照底座**（`outputs/_analytics/snapshots/`）；发布事件底座是 `skill-publish-log`（`outputs/_analytics/publish-log.json`）。有对应底座数据时优先取用做环比与粉丝趋势。
- **本 SKILL 的临时文件与产物不是底座** — 阶段 3 的 `outputs/复盘主题/.tmp-{月份}.json` 是标准化输入（用完即删），`context/best-performers.md`、`context/review-history.md` 是复盘沉淀，均不重复存储粉丝时序或发布事件本身。
- 当底座数据缺失时，退到 CSV / 截图 / 口述输入（见「数据质量」），不阻断复盘。

## 输入
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