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skill-campaign-planner

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活动/营销策划（国内本地化）：为节日营销、电商大促（618/双11/年货节）、新品发布、活动造势 制定完整方案——目标拆解、营销节奏（预热-爆发-返场）、多平台内容矩阵、互动玩法、KOL 分层、 预算分配、风险合规、效果指标。当用户说"营销方案""活动策划""大促方案""618/双11 怎么做" "节日营销""新品发布方案""造势""campaign""营销节奏""怎么搞活动"时使用。

skills/builtin/skill-campaign-planner/SKILL.md

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Nov 2, 2026
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Apache-2.0

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# 活动 / 营销策划（campaign-planner）

> 产出一份可落地的营销活动方案，覆盖目标→节奏→内容矩阵→玩法→资源→风险→复盘指标。
> 领域方法在 `references/campaign-frameworks.md`，本文件只讲流程。**定义规则与模型，不套具体案例。**

> 单条选题蹭热点见 skill-trend-rider；系列内容规划见 skill-content-strategy；
> 商单/联名见 skill-collab-proposal；本 SKILL 做**一次营销活动的整体策划**。

## 输入

| 字段 | 必填 | 说明 |
|------|------|------|
| 活动类型 | 是 | 节日营销 / 电商大促 / 新品发布 / 活动造势 / 周年庆等 |
| 目标 | 推荐 | 涨粉 / 转化 / 声量 / 拉新 / 清库存（决定节奏与玩法侧重） |