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roi-calculator

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计算内容营销 ROI：根据投放数据算出 CTR/CPC/CPM/ROAS 等指标，对比行业基准，支持单活动分析与多活动横向比较。 当用户说"算ROI""投放效果""CTR/CPC/CPM/ROAS""投产比""广告效果""投放数据分析""活动ROI"时使用。

skills/builtin/roi-calculator/SKILL.md

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Nov 9, 2026
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# 内容投放 ROI 计算器

> 根据用户提供的投放数据，计算标准营销效果指标，对比行业基准，输出结构化分析报告。

## 输入

用户提供以下字段的任意子集（缺失字段跳过其依赖指标）：

| 字段 | 代号 | 单位 | 必要性 |
|------|------|------|--------|
| 投放费用 | ad_spend | CNY | 核心（为 0 或缺失时切换有机模式） |
| 曝光量 | impressions | 次 | 可选 |
| 点击量 | clicks | 次 | 可选 |
| 互动量 | engagements | 次（赞+评+转） | 可选 |
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