Individual skill

yao-positioning-skill

Generate evidence-aware positioning reports for personal IPs, courses, products, services, brands, or companies by combining positioning theory, course-marketing analysis, user intent, competitor research, market demand, and verifiable advantages. Use when users ask for 定位、差异化分析、优势分析、心智定位、品类定位、竞品定位研究、定位报告或再定位建议. Do not use for slogan-only copywriting, generic marketing ideas, standalone market research without a positioning recommendation, or brand knowledge-base construction.

skills/yao-positioning-skill/SKILL.md

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Oct 14, 2026
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MIT

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# 定位分析与报告

## Owned Job

- 为个人、课程、产品、服务或品牌生成定位报告。
- 研究五类竞争参照。
- 比较 2 至 3 套方案并推荐或降级。

## Workflow

1. 按 `references/intake-and-readiness-gate.md` 接受问答、附件或 URL,整理符合 `templates/intake-brief.schema.json` 的 `intake-brief.json`,运行 `python3 scripts/validate-intake.py intake-brief.json`。
2. 仅当校验返回 `intake_ready` 才开始检索;否则停止并使用返回的缺失项与示例,每轮追问 1 至 3 个问题。开始前回显对象、目的、范围、已收资料、自述项和待核验项。
3. 选择 `local`、`standard` 或 `deep` 研究模式。需要当前竞品、价格或市场事实时必须联网核验。
4. 读取 `references/theory-system.md`。个人 IP 或课程任务再读 `references/course-marketing-method.md`。
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