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self-media-content-strategy

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把账号定位和业务目标转成可执行的自媒体内容策略。用于账号冷启动、重新定位、制定内容配比、规划系列栏目、建立选题池、安排周度或月度内容日历、评估产能和确定平台分工。单篇内容写作或纯数据复盘不使用此 Skill。

skills/self-media-content-strategy/SKILL.md

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706
Repository last updated
Nov 9, 2026
License
MIT

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# 内容策略

## 输入

优先读取已有账号说明、历史内容和数据。只有缺失且会改变策略时，确认：

- 领域、人设和目标受众。
- 业务目标和本阶段优先级。
- 已有平台、账号阶段和历史表现。
- 更新频率、团队规模和可投入时间。
- 可持续的一手证据和内容来源。
- 商业目标、品牌边界和不能做的内容。

可从 [account-profile-template.md](assets/account-profile-template.md) 建立账号档案。
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