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startup-metrics-framework

Track, calculate, and optimize key performance metrics for SaaS, marketplace, consumer, and B2B startups from seed through Series A, including unit economics, growth efficiency, and cash management. Use this skill when defining a metrics framework, calculating CAC/LTV/burn multiple, benchmarking business health, or preparing metrics dashboards for investors or board reporting.

plugins/startup-business-analyst/skills/startup-metrics-framework/SKILL.md

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Repository stars (not skill ratings): 42,322
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# Startup Metrics Framework

Comprehensive guide to tracking, calculating, and optimizing key performance metrics for different startup business models from seed through Series A.

## Overview

Track the right metrics at the right stage. Focus on unit economics, growth efficiency, and cash management metrics that matter for fundraising and operational excellence.

For every startup analysis, first read [universal revenue, unit-economics, and cash metrics](references/universal-and-saas-metrics.md); also apply its SaaS section when relevant.

## Marketplace Metrics

### GMV (Gross Merchandise Value)