Individual skill

grow-app

Guided journey from an app people sign up for and then quietly abandon to a sealed retention engine with a habit loop, an activated first run, and one metric the whole team trusts. Orchestrates eight skills phase by phase - hooked-ux, improve-retention, continuous-discovery, lean-ux, inspired-product, lean-analytics, microinteractions, drive-motivation - asking the user questions at every decision point and recording results in the project docs/ folder (PRODUCT.md, METRICS.md, GROW-APP-PLAN.md) so the journey resumes across sessions. Use when the user wants to lift activation and retention, design a habit loop, fix a leaky onboarding funnel, or says 'users sign up then disappear'. Do not use to fix broken UX or performance that no engagement mechanic can paper over - run improve-app first; if there is no app yet, use create-app. For one framework in isolation, invoke that skill directly.

grow-app/SKILL.md

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# Grow an App

Your app has users who sign up and then quietly disappear — cohorts decay, daily actives are flat, the activation funnel leaks where it always has, and nothing looks obviously broken. This journey seals the bucket: it turns first-time users into activated, then habitual, then would-miss-it users across eight interactive phases. The agent asks before every decision and records the outcome in `docs/`, so the work resumes across sessions instead of restarting. Growth here is an engineering and design problem, not a bigger ad budget.

## Core Principle

**Fix the leaky bucket before pouring in acquisition: habit, activation, and retention come before any growth spend.** This skill sequences the eight phases, asks every decision question, and records each choice in `docs/`. The constituent skills carry the method — invoke them rather than improvising their frameworks.

## Journey Map

| Phase | Skill | Question it answers | Artifact |
|---|---|---|---|
| 1 | hooked-ux | Why do users come back without us paying? | Extends docs/PRODUCT.md |
| 2 | improve-retention | Why don't new users reach the loop? | Extends docs/PRODUCT.md |