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create-website

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Guided journey from a blank page to a live, high-converting website, built message-first, then design, then conversion. Orchestrates ten skills phase by phase - one-page-marketing, storybrand-messaging, made-to-stick, top-design, web-typography, refactoring-ui, ux-heuristics, cro-methodology, scorecard-marketing, steve-jobs-design-review - asking the user questions at every decision point and recording results in the project docs/ folder (POSITIONING.md, WEBSITE.md, CREATE-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to build a new website or landing page from scratch, turn a validated idea into a page that converts, or says 'build me a landing page for my SaaS'. Site already exists: use improve-website site-wide, conversion-optimization for one flow, or grow-website for traffic; building a software product, not a marketing site: create-app; no positioning yet: create-business first, or the positioning phase here. For one framework in isolation, invoke that skill directly.

create-website/SKILL.md

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# Create a Website

A blank page becomes a live, high-converting website through ten phases run in one dependency-respecting order: message, then design, then conversion, then a brutal review. This journey is interactive — the agent asks before every decision and never designs before the message is settled — and resumable, because every decision and artifact lives in the project's `docs/` folder. You drive the phases; the constituent skills carry the method.

## Core Principle

**Message before design, design before conversion — in that order; looks-fine is the floor, not the goal.** A visitor decides in five seconds whether to stay, and that decision rides on whether they instantly understand what you do and why it matters to *them* — so clarity comes first and design serves it. This skill sequences the phases, asks the questions, and records the decisions; the constituent skills carry the frameworks. Invoke them rather than improvising their method.

## Journey Map

| Phase | Skill | Question it answers | Artifact |
|---|---|---|---|
| 1 | one-page-marketing | Who is this for, and what is the site's one job? | Creates docs/MARKETING.md; extends docs/CUSTOMER.md |
| 2 | storybrand-messaging | What do we say, with the customer as hero? | Creates docs/POSITIONING.md, docs/WEBSITE.md |
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