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create-business

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Guided journey from raw idea to a validated, positioned, priced business with a chosen beachhead. Orchestrates ten skills phase by phase - jobs-to-be-done, mom-test, design-sprint, lean-startup, good-strategy-bad-strategy, blue-ocean-strategy, obviously-awesome, hundred-million-offers, monetizing-innovation, crossing-the-chasm - asking the user questions at every decision point and recording results in the project docs/ folder (CUSTOMER.md, POSITIONING.md, OFFER.md, CREATE-BUSINESS-PLAN.md) so the journey resumes across sessions. Use when the user wants to start a new business, validate a startup idea, find product-market fit before building, or says 'I have an idea for a company'. Do not use once the business has paying customers: use grow-business to add revenue and customers, or improve-business to fix strategy and operations. For building the product itself use create-app or create-website. For one framework in isolation, invoke that skill directly.

create-business/SKILL.md

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# Create a Business

Take a raw idea to a business you can defend on every axis: who it is for, what job it does, why it is different, why it wins, what it costs, and why anyone would pay. This journey runs ten phases in sequence, looping back as evidence accumulates. It is interactive — the agent asks before every decision — and resumable: all state lives in `docs/` so you can stop and restart across sessions. The order is the point: demand before building, strategy before scale, price before product.

## Core Principle

**Earn your evidence before you spend your runway: demand before building, strategy before scale, price before product.** You can be wrong about your product in a week, or wrong about your business in a year — pick the week. This skill sequences the phases, asks the questions at every decision point, and records what you decide in `docs/`. The constituent skills carry the method — invoke them rather than improvising their frameworks.

## Journey Map

| Phase | Skill | Question it answers | Artifact |
|---|---|---|---|
| 1 | jobs-to-be-done | What progress is the customer really hiring us for? | Creates docs/CUSTOMER.md |
| 2 | mom-test | Is the job real, painful, and worth paying to solve? | Extends docs/CUSTOMER.md — GATE |
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