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improve-website

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Guided journey from a live website that underperforms to a prioritized, evidence-backed backlog of conversion, usability, message, and speed fixes - each shipped as a testable experiment. Orchestrates eight skills phase by phase - cro-methodology, ux-heuristics, refactoring-ui, web-typography, storybrand-messaging, high-perf-browser, made-to-stick, design-everyday-things - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, DESIGN.md, IMPROVE-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to fix a landing page that isn't converting, diagnose why visitors leave, audit for clarity and usability, or says 'the homepage feels off but a redesign didn't help'. No site yet, create-website; converts but needs traffic, grow-website; if the friction is in a product app, not the marketing site, improve-app; if one specific flow leaks, conversion-optimization. For one framework in isolation, invoke that skill directly.

improve-website/SKILL.md

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Nov 2, 2026
License
MIT

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# Improve a Website

An interactive, resumable journey that turns a live-but-underperforming website into a ranked backlog of
defensible fixes. Across eight phases it diagnoses why visitors don't convert, then fixes usability,
hierarchy, typography, message, speed, memory, and errors — asking you at each decision point and
recording results in `docs/`. Each change is tied to a reason; the big ones ship as tests.

## Core Principle

**Diagnose, fix, prove: evidence from real visitors decides what changes, and every fix ships as a
testable hypothesis.** Order is deliberate — research first, then usability, look, message, speed,
memory, and error-tolerance, because each phase's output feeds the next.

This skill sequences the phases, asks the decision questions, and records what you decide. The
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