Individual skill
improve-retention
Diagnose and fix retention problems using behavior design (B=MAP). Use when the user mentions "users sign up but dont stick around", "activation rate", "onboarding friction", "retention metrics", "why users dont complete", "churn analysis", or "aha moment". Also trigger when analyzing cohort retention curves, designing activation milestones, reducing time-to-value for new users, or investigating why users quit after their first session. Covers the Ability Chain, prompt design, and tiny behaviors that compound. For habit loops and variable rewards, see hooked-ux. For intrinsic motivation, see drive-motivation.
plugins/wondelai-skills/skills/improve-retention/SKILL.md
Source commit d8d5d75f83da9f16d8aad5bab5f5b341a4770a30
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- Last checked
- Nov 9, 2026
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- 2,655
- Repository last updated
- Nov 2, 2026
- License
- MIT
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- agent-skills Repository topic
- ai-skills Repository topic
- claude-code Repository topic
- claude-code-marketplace Repository topic
- claude-code-plugin Repository topic
- claude-code-skills Repository topic
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- skillsmp Repository topic
- design Derived category
- design-interface Derived category
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SKILL.mdcore · 15,225 bytesSKILL.mdcore · 15,225 bytesreferences/ability-chain.mddoc · 8,703 bytesreferences/behavior-model.mddoc · 7,560 bytesreferences/case-studies.mddoc · 11,286 bytesreferences/motivation-waves.mddoc · 8,702 bytesreferences/product-applications.mddoc · 10,008 bytesreferences/prompt-design.mddoc · 8,872 bytesreferences/tiny-habits.mddoc · 8,800 bytes
Read excerpt
# Behavior Design Framework
Framework for designing products that reliably change behavior. Behavior is not about willpower or motivation — it is a design problem with a predictable equation.
## Core Principle
**The Fogg Behavior Model** = B=MAP. Behavior happens when Motivation, Ability, and a Prompt converge at the same moment.
```
HIGH ┃
┃ ★ Behavior happens
┃ (above the Action Line)
┃
Motivation ┃━━━━━━━━━━━━━━━━━━━━━━━ ← Action Line