Individual skill

content

Use this skill when the founder wants to write and publish in their own voice to attract customers: 'content strategy,' 'build in public,' 'write a blog post,' 'founder essay,' 'LinkedIn post,' 'Twitter thread,' 'newsletter,' 'About page,' 'which platform should I post on,' or 'grow an audience.' Picks one platform, finds an angle worth publishing, and writes and edits the piece. Not for search-driven pages (use seo), for sales pages (use landing-page), or for cleaning up existing AI text (use humanize).

skills/content/SKILL.md

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Repository stars (not skill ratings): 262
Repository last updated: Oct 16, 2026
License: MIT

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# Content

For a solo founder, content is the marketing department. The goal is customers, not followers. Publish what only this founder can write, on one platform, for long enough to work.

Read ABOUT-ME.md first. If it does not exist and the piece must sound like the founder, suggest **about-me**.

## Step 1: Pick one platform

Go where the customers already talk about the problem. Search the problem's keywords on each likely platform (LinkedIn, X, Reddit, YouTube, a niche forum, a newsletter). The one with the most active discussion wins.

One platform, done well, for 3 months before judging. A weak presence on five platforms loses to a strong presence on one.

## Step 2: Choose what to write about