Individual skill

landing-page

Use this skill to write or fix a page that sells: 'build my landing page,' 'homepage copy,' 'hero section,' 'sales page,' 'pre-sell page,' 'write a headline,' 'button text,' or 'people visit but don't sign up or buy.' Writes a page with one offer, one price, and one action (pay, pre-order, or book a call), using the customer's words and only real proof, then diagnoses where visitors drop off. Not for visual polish (use beautify) or for SEO pages (use seo).

skills/landing-page/SKILL.md

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Repository last updated
Oct 16, 2026
License
MIT

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# Landing Page

A landing page is a sales conversation, not a brochure. Early on, its job is to get a stranger to **pay, pre-order, or book a call**. A waitlist sign-up is only for a demand test in **validate**.

## Step 1: Gather the material

Read ABOUT-ME.md and any validation brief or customer notes in the project. Then ask for what is missing:
- the offer in one sentence: what the customer has before, and after
- the price, or the price range
- the one action: pay, pre-order, or book a call
- the customer's own words for the problem: quotes from conversations, posts, or reviews
- the real proof the founder has: paying customers, results, quotes given with permission, or the founder's own experience in the field

## Step 2: Write the page in the order the buyer asks questions
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