Individual skill

first-customers

Use this skill to get paying customers one at a time and to plan a launch: 'how do I get my first customers,' 'find customers,' 'write cold outreach,' 'who should I contact,' 'follow up,' 'nobody replies,' 'plan my launch,' or 'Product Hunt.' Gets the first 10 paying customers by hand, starting with people the founder knows, then grows to 100, with a launch only after the first 10. Not for writing the sales page (use landing-page) or for keeping customers (use retention).

skills/first-customers/SKILL.md

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License: MIT

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# First Customers

Sell one person at a time. Get the first 10 paying customers by hand. Then grow to 100. Most early growth comes from direct outreach, not from a launch.

Read ABOUT-ME.md first, if it exists. Outreach should sound like the founder.

## Step 1: Contact people in this order

Each group is harder to sell to than the one before. Learn the pitch where mistakes cost least.

1. **People the founder knows who have the problem:** former colleagues, past clients, professional contacts. Ask them to buy, not to share a post. Friends and family can buy, but do not count them toward the first 10. They pay to support the founder, not to solve a problem.
2. **Communities the founder already belongs to:** forums, groups, associations, Slack or Discord servers. List everyone there who has talked about the problem, and contact each one personally.
3. **Strangers with a pain signal.** Use the prospect list in Step 2.