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market-analysis-guide

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Structured frameworks for market sizing, competitive analysis, and strategic ...

skills/domains/business/market-analysis-guide/SKILL.md

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# Market Analysis Guide

A comprehensive skill for conducting rigorous market analysis in academic and applied research contexts. This guide covers quantitative market sizing, competitive landscape mapping, and strategic positioning frameworks grounded in peer-reviewed methodologies.

## Market Sizing Methodologies

Market sizing is the foundation of any credible market analysis. There are two primary approaches, and robust research typically employs both for triangulation.

**Top-Down Approach (TAM/SAM/SOM)**

Start with the total addressable market and narrow systematically:

```
TAM (Total Addressable Market)
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