Individual skill
trust-architecture
Build credibility in writing, marketing, and product flows using Mayer's ABI model, inoculation, operational transparency, and costly signaling. Use when audiences are skeptical or fatigued by hype.
skills/trust-architecture/SKILL.md
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# Trust Architecture
Attention without trust produces bounce rates. According to the **Persuasion Knowledge Model** (Friestad & Wright 1994), modern readers and users constantly scan for signs that someone is trying to sell or manipulate them. Once they detect hype, their cognitive defenses lock shut.
Use this skill to disarm skepticism *before* or *while* deploying any hook.
## The ABI Trust Equation (Mayer, Davis & Schoorman 1995)
A person will only invest time or money when three independent perceptions are present:
1. **Ability (Can you actually solve this?)** is demonstrated through forensic specificity, working artifacts, and domain precision, never through self-praise ("industry-leading", "world-class").
2. **Benevolence (Are you on my side or just extracting value?)** is proven when you protect the user's time, wallet, or autonomy even at a short-term cost to yourself.
3. **Integrity (Do your rules stay consistent when nobody is looking?)** shows up through upfront constraints, symmetric cancellation, and zero hidden conditions.
## The 6 Invisible Trust Levers