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hook-everything

Build ethical psychological hooks, trust signals, and human-sounding copy across writing and product UX. Use when drafting or auditing copy, campaigns, or onboarding flows.

SKILL.md

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.claude-plugin/marketplace.jsonasset · 342 bytes
.claude-plugin/plugin.jsonasset · 542 bytes
.github/workflows/ci.ymlasset · 1,414 bytes
AGENTS.mddoc · 3,805 bytes
CHANGELOG.mddoc · 5,969 bytes
LICENSEasset · 1,060 bytes
README.mddoc · 6,062 bytes
SKILL.mdcore · 4,770 bytes
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examples/before-after.mddoc · 15,591 bytes
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research/WATERMARKS.mddoc · 4,316 bytes
tests/test_hidden_chars.pyruns · 4,459 bytes
tests/test_slop_scan.pyruns · 9,747 bytes
tools/slop_scan.pyruns · 45,719 bytes

Read excerpt

# Hook Everything (v5.1)

Architect invisible psychological pull, live market relevance, deep credibility, and natural human prose across marketing, writing, and product projects in any language.

## When to Use

Use this suite when researching live market trends and Voice-of-Customer (VoC) language via `skills/market-intelligence` (while filtering out forced trend-jacking), calibrating tone and proof density to specific audiences via `skills/audience-calibration`, or brainstorming non-cliche hook concepts via `skills/creative-ideation`. It also governs layering 3-4 mechanisms simultaneously via `skills/hook-compounding`, designing zero-scam marketing campaigns (`skills/marketing-hooks`), structuring spatial layouts (`skills/visual-ux-hooks`), building product flows (`skills/product-hooks`), writing long-form pieces (`skills/writing-hooks`), and auditing text in any language so it passes all 85 rules in `skills/anti-slop` and scores `<= 15/100` on `tools/slop_scan.py`.

## The 7-Stage Execution Pipeline

1. **Scan Live Market & Filter for Organic Fit (`skills/market-intelligence/SKILL.md`)**
   Query live market signals and 2-to-4 star user reviews. Apply the **Organic Fit Gate** so a market trend is woven in only if it causally impacts the user's problem.
2. **Calibrate to Audience & Channel (`skills/audience-calibration/SKILL.md`)**
   Check whether the audience is in Central Route (high scrutiny, low construal) or Peripheral Route (fast-scrolling, low ability) processing, then set register and evidence density.
3. **Ideate via Bisociation (`skills/creative-ideation/SKILL.md`)**