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creative-ideation

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Generate non-cliche hook ideas, campaign concepts, and product angles using live web signals, Graveyard pruning, and Koestler Bisociation. Use when brainstorming fresh hooks or creative angles.

skills/creative-ideation/SKILL.md

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# Creative Hook Ideation Engine (Live-Signal & Bisociation Protocol)

When an AI is asked for "creative hook ideas" without a strict protocol, it samples from the center of its static training distribution - producing outdated 2019-era viral templates (`"Unpopular opinion:"`, `"X is dead, long live Y"`, `"Imagine a world where..."`). Savvy audiences recognize these templates instantly and scroll past.

Follow this 5-step protocol to generate fresh, high-converting hook concepts anchored in current reality.

## Step 1: Mandatory Live Web Signal Mining (Do Not Rely on Static Memory Alone)

Before brainstorming a single hook idea, load `skills/market-intelligence` and run 2-3 targeted web searches (when search tools are available) to harvest **live, current-year friction** in the user's domain:

1. **Recent Changelogs, Pricing Shifts & Breakages** Check what changed in the last 30-90 days (new API limits, framework updates, algorithm shifts, regulatory changes, or tool price hikes).
2. **2-to-4 Star Practitioner Complaints** Collect exact phrases, error codes, or frustrations that real users are posting on forums, Reddit, Hacker News, GitHub Issues, or product reviews right now.
3. **Fatigued Consensus** Identify what "best practice" everyone is repeating right now that secretly fails in production or wastes money.

*Organic Guardrail* - Pass every discovered signal through the **Organic Fit Gate** (`skills/market-intelligence`). Never force a trending topic if it is not causally tied to the user's core problem.