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market-intelligence

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Run live web market, competitor, and Voice-of-Customer (VoC) analysis with the Organic Fit Gate so market trends are never forced. Use when researching positioning, pain points, or market context.

skills/market-intelligence/SKILL.md

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# Live Market Intelligence & The Organic Fit Gate

Hooks fail in two opposite ways:
1. **Vacuum Writing** happens when the writer ignores what is actually happening in the market today, repeating outdated advice or promises that 10 competitors already commoditized two years ago.
2. **Forced Trend-Jacking ("Cringe News-Pegging")** happens when the writer shoehorns a trending news story or macro buzzword into a piece where it has zero causal relevance (`"Just like [Trending Event], your database needs..."`), immediately triggering **Persuasion Knowledge** (Friestad & Wright 1994) and making the piece feel cheap.

Use this skill to mine high-signal market reality via web search and apply the **Organic Fit Gate** so market context is only included when it strengthens the hook naturally.

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## Phase 1 - The 4-Layer Live Market Scan (When Search Tools Are Available)

Before drafting a campaign, landing page, or industry article, run targeted web searches across these 4 layers:

### Layer 1: 2-to-4 Star Verbatim Voice-of-Customer (VoC) Mining