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seo-geo-audit

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Get a prioritized SEO + GEO action plan for any website. Input: a URL (and optional competitors). Output: ranked fixes across technical health, content, keywords, e-commerce, local, backlinks, and AI visibility (ChatGPT, Perplexity, Google AI Overviews), or a plain-language summary. Use to audit or review a site, find why it does not rank or is not cited by AI, compare against competitors, or set a baseline before a bigger SEO project.

skills/seo-geo-audit/SKILL.md

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# Full SEO + GEO site audit

Audit a website the way a senior practitioner does: collect verifiable facts first, judge them against a field-tested checklist, benchmark against the competitors that actually rank, and deliver a short list of fixes ordered by impact. The methodology was distilled from 115+ real agency audit calls and updated with sourced 2025-2026 evidence on AI search.

## Company knowledge first (Obsidian)

If the working environment contains an Obsidian vault or any local knowledge base (a folder of .md notes, often with a .obsidian directory), read the relevant notes before acting: brand and product facts, target keywords, competitors, and the SEO action log of what was already tried. Ground every recommendation in that context instead of asking the user for facts the vault already holds. At the end of the session, append the actions taken to the vault's SEO action log so the next session starts informed.

## Why this audit is different

1. Facts before judgment. Every claim in the final report must trace back to something measured (by the bundled script, a browser check, or data the owner provided). Never guess a title length or assume a sitemap exists.
2. Competitors over abstract thresholds. "Your page has 400 words" means nothing alone. "The three sites outranking you average 1200 words on this query" is a finding. When competitors are known, benchmark page versus page.
3. Two search worlds at once. Every category is checked twice: does it help Google rankings, and does it help the site get retrieved and cited by ChatGPT, Perplexity and Google AI Overviews. These overlap but do not coincide (AI Mode answers show only about 32 percent URL overlap with the top 10 organic results).
4. The audit is a pricing tool for agencies. The counted error volume doubles as a quote: "500 errors on this site, that is roughly 3000 euros of work" scopes the project the prospect is buying. The score is a ratio of errors to pages, so one template-level error repeats across every page using that template and a single fix corrects it everywhere, which is why a low score is rarely a catastrophe. Frame both up front so the owner reads the report as a plan, not a verdict (field heuristic from 115+ agency audits).
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