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seo-content-product-page

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Spec, audit, competitor benchmark and build for e-commerce product pages (PDPs), so they rank in Google and get recommended by the AI assistants that now link products directly. Input: a product page URL or a product brief (Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, Wix, Webflow or custom). Runs four phases: the PDP spec with stable IDs on top of the common page spec, an audit with seo_audit.py and section_audit.py --type product, a benchmark against the same product sold elsewhere, marketplace listings and the ranking brands with page_benchmark.py, then the build: unique benefits-first copy, spec and comparison tables, FAQ and definitions blocks, dated rating with count, real photos, price as HTML text, title, H1, slug and meta, out-of-stock and variant handling, Product, Offer and BreadcrumbList schema, the ChatGPT Shopping feed, and a scripted acceptance test. Use to write, rewrite or audit a product page, or when PDPs get no traffic or traffic without sales.

skills/seo-content-product-page/SKILL.md

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Last checked
Nov 11, 2026

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Repository last updated
Nov 8, 2026
License
MIT

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# Product Page SEO and GEO

A product page (PDP) has two jobs: win the transactional query ("buy X", "X price", the product name) in Google, and be the page an AI assistant quotes when it recommends where to buy. Most PDPs fail both the same way: the manufacturer description every reseller also publishes, supplier photos, a price and reviews injected by JavaScript, a rating buried at the bottom, and markup that contradicts the page. Nothing on the page is unique, so Google picks a stronger domain and the assistant fills the gaps from a competitor.

This skill runs the four phases of the page skill standard (`docs/page-skill-standard.md`): spec, audit, benchmark, build. Rules come from 115+ real agency audits (labeled field heuristics) combined with sourced 2026 practices (labeled measured or documented, with the source).

## Company knowledge first (Obsidian)

If the working environment contains an Obsidian vault or any local knowledge base (a folder of .md notes, often with a .obsidian directory), read the relevant notes before acting: brand and product facts, target keywords, competitors, and the SEO action log of what was already tried. Ground every recommendation in that context instead of asking the user for facts the vault already holds. At the end of the session, append the actions taken to the vault's SEO action log so the next session starts informed.

## When to use

- Writing or rewriting a product description or a full product page
- Auditing a PDP with no rankings, no traffic, or traffic without sales
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