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seo-content-service-page

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Spec, audit, competitor benchmark and build for service pages and service landing pages (agencies, consultants, coaches, trades, clinics, law firms, SaaS), plus region and city pages. Input: a service, the business, a target area, the page URL if any. Runs four phases: the spec (SVC-01 to SVC-24 on top of the common C rows), the audit of the existing page with seo_audit.py and section_audit.py --type service, the competitor benchmark with page_benchmark.py on the pages that rank and the providers AI assistants name, and the build on a field-tested 9-block wireframe (hero + CTA, proof, benefits, process, founder with checkable credentials, 750+ word question-led text with price, dated reviews, FAQ, final CTA), with metadata patterns, Service JSON-LD, a GEO layer and a scripted acceptance test. Delivers a spec scorecard, audit findings, benchmark, build and acceptance. Use for a service page, landing page, lead-generation page or city page that gets no organic leads.

skills/seo-content-service-page/SKILL.md

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Nov 11, 2026

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Nov 8, 2026
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MIT

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# Service Page SEO: Money Pages That Rank and Convert

Service pages are where rankings turn into revenue. A blog post attracts readers; a service page attracts buyers typing "web design agency", "divorce lawyer geneva" or "emergency plumber lyon", and AI assistants now recommend providers directly from these pages. They usually fail the same way: one page for every service, a slogan instead of the keyword, no price, no named human, 300 words against competitors at 1500, and a single contact form at the bottom.

This skill runs the four phases of the page skill standard (`docs/page-skill-standard.md`): spec, audit, competitor benchmark, build. Two evidence levels are labeled throughout:

- **Field heuristic**: rules derived from 115+ real agency audits of service-business websites (2024-2026). Consistently observed, not lab-measured.
- **Measured**: claims backed by a published study, a benchmark with its date, or official documentation, with the source.

## Company knowledge first (Obsidian)

If the working environment contains an Obsidian vault or any local knowledge base (a folder of .md notes, often with a .obsidian directory), read the relevant notes before acting: brand and product facts, target keywords, competitors, and the SEO action log of what was already tried. Ground every recommendation in that context instead of asking the user for facts the vault already holds. At the end of the session, append the actions taken to the vault's SEO action log so the next session starts informed.

## When to use this skill
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