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geo-tracking

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Measure AI visibility without paid tools or API keys. Input: your site (GA4 and server logs) and a buyer prompt panel. Output: GA4 AI-traffic reporting (custom channel group plus referrer regex above Referral), monthly brand mention rate, citation rate, and share of voice versus competitors across ChatGPT, Perplexity, AI Overviews, Claude, and Gemini, plus verified AI-crawler hits from logs. Repo reference for measurement. Use to track AI traffic, monitor brand mentions, run prompt tracking, compute share of voice, or build a monthly GEO report.

skills/geo-tracking/SKILL.md

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Nov 8, 2026
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MIT

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# GEO Tracking: Measuring AI Visibility

AI visibility is measurable today, for free, at three layers of the funnel. Each layer answers a different question:

| Layer | Data source | Question it answers | Lag |
|---|---|---|---|
| Traffic | GA4 | How many visits and conversions do AI assistants send? | Trailing (after the click) |
| Answers | Prompt panel | What do AI engines say about the brand when buyers ask? | Current state |
| Retrieval | Server logs | Are AI systems reading the pages right now? | Leading (before citations appear) |

Run all three. GA4 alone undercounts structurally, panels alone miss revenue proof, logs alone say nothing about what answers contain. The combination is the measurement system; paid platforms are an optional layer on top, never the starting point.

This skill is the canonical measurement reference in this repo. Build the prompt panel with seo-keyword-research; act on the gaps with geo-visibility.
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