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seo-local

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Run spec, audit, competitor benchmark and build for local visibility, on the two assets a local business owns: the location page and the Google Business Profile, plus reviews and NAP citations. Spec: LOC, GBP, REV and CIT requirements with IDs. Audit: seo_audit.py and section_audit.py --type location on the page, a manual GBP checklist. Benchmark: the local pack and top organic results for '{service} {city}', their pages via page_benchmark.py, their profiles by hand (categories, review count and velocity, photos, posts). Build: name and category decisions, a 100% complete profile, a review engine with reply templates, NAP consistency, location pages with LocalBusiness schema, multi-location and service-area setups, suspended-listing reinstatement, then a scripted acceptance re-run. Use for GBP, Google Maps, the local pack, 'best [trade] in [city]' AI answers, reviews and star ratings, citations, a business not showing on Maps, or a suspended listing.

skills/seo-local/SKILL.md

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Nov 11, 2026

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Nov 8, 2026
License
MIT

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# Local SEO: Google Business Profile, Reviews, Citations and Local Pages

Local SEO decides who appears when a buyer searches "plumber near me", opens Google Maps, or asks an AI assistant for "the best dentist in Geneva". Three surfaces matter: the local pack (Maps results inside the SERP), localized organic results, and AI assistant recommendations. They feed on overlapping signals: the Google Business Profile, reviews, the linked website, and the consistency of the business entity across the web. Local visibility fails when the profile is half empty, the reviews trickle in bursts, the NAP differs from one directory to the next, and the profile links to a homepage instead of a real location page.

This skill treats two assets as the "pages" it owns, the **location page** on the site and the **Google Business Profile**, and runs the four-phase standard (spec, audit, benchmark, build) on both, with the review program and the NAP citations as shared requirements. The methodology combines two evidence levels, labeled throughout:

- **Field heuristic**: rules derived from 115+ real agency audits of local and service businesses (2024-2026). Consistently observed, not lab-measured.
- **Measured**: claims backed by a published study, an industry survey, or official documentation, with the source.

## Company knowledge first (Obsidian)

If the working environment contains an Obsidian vault or any local knowledge base (a folder of .md notes, often with a .obsidian directory), read the relevant notes before acting: brand and product facts, target keywords, competitors, and the SEO action log of what was already tried. Ground every recommendation in that context instead of asking the user for facts the vault already holds. At the end of the session, append the actions taken to the vault's SEO action log so the next session starts informed.

## When to use this skill
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