Individual skill
organization
Use when auditing structured data on a business or brand website homepage. Applies to organisations, companies, non-profits, and publishers that want accurate Knowledge Panel information in Google Search.
skills/organization/SKILL.md
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- Observed behavior
- Instructions only
- Last checked
- Nov 9, 2026
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- Repository last updated
- Oct 31, 2026
- License
- MIT
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SKILL.mdcore · 2,440 bytesreferences/rule.mddoc · 4,632 bytes
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# Add Organization schema markup
Organization schema helps Google understand your brand, populate your Knowledge Panel with accurate information (logo, social links, contact details), and improve brand-related search appearance.
## Quick Reference
- Add Organization JSON-LD schema to your homepage (and only the homepage)
- Required: name, url, logo — all other properties strengthen your Knowledge Panel
- sameAs links to social profiles help Google confirm your brand identity
- Use a persistent logo URL that won't change; it appears in Google's Knowledge Panel
## Check
Check the homepage for a JSON-LD script block with @type 'Organization' or 'Corporation'. Verify it includes: name, url, logo (with @type ImageObject), and sameAs array with social profile URLs. Validate with Google's Rich Results Test.