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weak-internal-links

Use when applies to any site with more than 20 pages. Use when auditing site architecture, investigating why certain pages underperform in search, or after a site migration.

skills/weak-internal-links/SKILL.md

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# Weak Internal Links

Internal links are how search engines discover pages and how PageRank flows through a site — pages with few internal links are effectively demoted in the crawl priority queue.

## Quick Reference

- Pages with only 1 internal dofollow link are difficult for search engines to discover and poorly valued
- Internal links pass PageRank — more quality internal links to a page signal its importance
- Orphan pages (0 internal links) may not be crawled at all unless they are in the sitemap
- Important pages (money pages, cornerstone content) should have at least 3–5 internal links from relevant pages

## Check

Crawl the site and build an internal link graph. Identify pages that: (1) receive 0 dofollow internal links (orphan pages), or (2) receive only 1 dofollow internal link. Cross-reference with performance data from Google Search Console to identify underperforming important pages.
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