Individual skill
social-profiles
Use when applies to business websites, personal brand sites, and publisher sites. Use when setting up Organization schema or auditing E-E-A-T signals for sites in competitive or YMYL categories.
skills/social-profiles/SKILL.md
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# Link to active social profiles
Google uses social profile links and `sameAs` schema to verify an organization's identity and build entity associations that strengthen E-E-A-T — especially important for YMYL topics.
## Quick Reference
- Link to your official social media profiles from the site footer or About page
- Use `Organization` or `Person` schema with `sameAs` to explicitly connect your site to social profiles
- Only link to active profiles — a link to an abandoned account can harm trust
- Social profile links contribute to E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals
## Check
Check the site's footer, header, and About page for links to social media profiles. Verify the links go to the correct, active official profiles. Check for `Organization` or `Person` JSON-LD schema with a `sameAs` array listing social profile URLs.