Individual skill

title-unique

Use when applies to all HTML pages. Use when auditing a site crawl report or investigating why multiple pages compete for the same keyword in search results.

skills/title-unique/SKILL.md

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# Keep page titles unique

Duplicate titles prevent Google from determining which page is the authoritative result for a given query, splitting ranking signals and reducing total organic visibility.

## Quick Reference

- Every page must have a `<title>` tag with content unique across the entire site
- Duplicate titles cause search engines to arbitrarily choose which page to show for a query
- Use page-specific keywords in the title: `[Page Topic] | [Brand]` pattern
- Google rewrites titles that are too generic, too long (>60 chars), or keyword-stuffed

## Check

Crawl all pages and extract `<title>` tag content. Group pages by identical title text and flag duplicates. Also flag pages with no title, empty titles, or titles matching the CMS default (e.g., 'Home', 'Page', 'Untitled').
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