Individual skill
nap-consistency
Use when auditing a local business website for local SEO. Applies to any business that has a physical address and wants to appear in local search results or Google Maps.
skills/nap-consistency/SKILL.md
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SKILL.mdcore · 2,452 bytesreferences/rule.mddoc · 4,197 bytes
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# Keep NAP details consistent
Inconsistent NAP information across a website signals to search engines that the business details are unreliable, which can suppress local rankings and prevent the Knowledge Panel from showing accurate information.
## Quick Reference
- NAP = Name, Address, Phone — must be identical everywhere they appear on the site
- Inconsistencies confuse search engines and hurt local ranking
- Use identical formatting: same abbreviations, same phone format, same suite notation
- Reinforce NAP consistency in LocalBusiness schema markup
## Check
Search the site for all instances of the business name, street address, and phone number. Compare each occurrence for exact consistency in spelling, formatting, and abbreviation (e.g., 'St.' vs 'Street', '555-1234' vs '(555) 123-4567'). Also check JSON-LD LocalBusiness schema against the visible text.