Individual skill
ymyl-detection
Use when applies to any site in health, medicine, finance, law, safety, news, or similar fields. Use when auditing content quality for sites in YMYL categories or investigating why high-quality-seeming content underperforms.
skills/ymyl-detection/SKILL.md
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- Matches the observed repository HEAD
- Yes
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- Observed behavior
- Instructions only
- Last checked
- Nov 9, 2026
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- Repository stars (not skill ratings)
- 74,698
- Repository last updated
- Oct 31, 2026
- License
- MIT
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SKILL.mdcore · 2,497 bytesreferences/rule.mddoc · 5,954 bytes
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# Identify YMYL content on your site
Google's Quality Rater Guidelines require YMYL pages to meet higher E-E-A-T standards than general content — a YMYL page without visible expertise and trust signals will be rated low quality regardless of technical SEO.
## Quick Reference
- YMYL pages cover topics where inaccurate information could harm a user's health, safety, finances, or wellbeing
- Google applies its highest quality standards to YMYL content — E-E-A-T must be demonstrably high
- YMYL pages must display author credentials, cite authoritative sources, and be reviewed by qualified experts
- Missing trust signals on YMYL pages can cause poor manual quality ratings that suppress rankings
## Check
Identify pages covering medical, financial, legal, safety, or civic topics. For each YMYL page, check: Does it display author name and credentials? Is the author qualified in the topic area? Are claims supported by cited, authoritative sources? Was the content reviewed by a relevant expert? When was it last updated?